Privatlivspolitik

1. INTRODUCTION

MADLADY AB (“MADLADY”), reg. no. 556936-4796, with address Ringugnsgatan 5, 216 16 Limhamn, is responsible for the processing of your personal data. We actively work to protect your privacy and to provide you with a secure and clear overview of how we handle your data. This policy explains what information we collect, for what purposes, and your rights.

 

2. WHAT IS PERSONAL DATA?

Personal data is any information that can be directly or indirectly linked to a physical person. This can include, for example, name, personal identification number, email address, IP address, or order history.

 

3. WHAT DATA WE PROCESS AND WHY

A) Order and return management

Purpose: To administer and deliver your order, handle returns, complaints, and refunds.

Processing: Name, contact details, address, personal ID number, order history, IP address.

Legal basis: Performance of contract.

B) Customer service

Purpose: To handle customer service matters and communication via e.g. email, chat, and telephone.

Processing: Name, contact details, address, order history, correspondence, IP address.

Legal basis: Legitimate interest.

C) Legal obligations

Purpose: To fulfill requirements according to, for example, the Accounting Act, product safety, or anti-money laundering legislation.

Processing: Name, contact details, address, personal ID number, order history, correspondence.

Legal basis: Legal obligation.

D) Service development

Purpose: To improve and adapt our products and services based on customer behavior.

Processing: Name, contact details, IP address, purchase and click history, technical data.

Legal basis: Legitimate interest.

E) Marketing

Purpose: To send relevant information and offers via e.g. newsletters or SMS.

Processing: Name, contact details, IP address, purchase history, selected preferences.

Legal basis: Legitimate interest.

 

4. DATA RETENTION PERIOD

Personal data is only stored for as long as required for the purpose of the processing, or as long as we are required by law.

 

5. THIRD PARTIES AND DATA PROCESSORS

We do not share your data with unauthorized parties. Data may be shared with carefully selected partners for IT operations, marketing, accounting, transport, or payment. All collaborations are regulated by data processing agreements. In some cases, data is shared with authorities in accordance with legal obligations.

 

6. TRANSFER TO THIRD COUNTRIES

If data is processed outside the EU/EEA, protection is ensured through, for example, standard contractual clauses or the Privacy Shield.

 

7. YOUR RIGHTS

- Request a register extract

- Correct inaccurate information

- Withdraw consent

- Request deletion

- Object to processing

- Restrict processing

- Data portability

- Decline direct marketing

 

8. COOKIES

We use cookies to provide you with the best possible experience. You can always change your cookie settings via your browser.

 

9. SECURITY

We protect your data with technical and organizational safeguards. Passwords are encrypted, and we never store your card details.

 

10. CONTACT

If you have questions regarding personal data, contact hello@madlady.com. This policy is continuously updated.